“Google is my best friend and my worst enemy. It's fabulous for research, but then it becomes addictive. I'll have a character eating an orange, and next thing I'm Googling types of oranges, I'm visiting chat rooms about oranges, I'm learning the history of the orange.” (Liane Moriarty)
Keywords are very much crucial since they occupy the major locale in SEO tactics. Google Analytics is incapable now to produce keyword referral data. However, later on, a number of methods were produced and introduced by a number of SEO thinkers to help the elephant to eradicate from the room.
To understand this, first we need to consider the complex relevance of mapping of traffic behavior. Mapping of traffic behavior for either singular keywords or plural keyword phrases via a number of tactics i.e. through landing pages or via conversion funnel will initially allow to suffix powerful results. For instance, one of the retailers evidently noticed that for a particular product the sale and the revenue via purchases have decreased markedly. To ensure this, he tries to find out the situation behind. What he comes across that 200% augmentation has been encountered over the bounce rate of the traffic than the formal rate thereby exiting from the funnel to attain zero or none revenue.
Solution
Many answers were tried to find out. Thorough research was also concluded. A number of factors were responsible for this scorching downfall. One of the content pages was devoid of the contact us link or call to action link. What a number of web developers and content strategists overlook is that they sum up and wonder themselves that the consumers will lead directly or indirectly to us without any proper signal or link to be directed. Therefore, they face zero revenue. In contrast, web developers and content strategists who plot a draft in which the contact us page or the call to us page is actively linked see an incline in the growth rate.
Matching the keyword to the landing page
Simply, to match the keyword data or shortly keywords to the landing page, we have zipper now. In order to do the exact matching with the landing page, one should obey the following steps;
· From the Google’ Analytics data, extract the key phrases in order to match them with Web master tools by Google. Shortly, we are just extracting the keywords which are mentioned to us enclosed within the URL.
· Get the Fuzzy installation to proceed further.
“I'm a visual thinker, not a language-based thinker. My brain is like Google Images.” (Temple Grandin)
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