“Because of the increased use of social media on smartphones and social media’s involvement in retail sales, “social selling” has become red hot. Anyone hoping to improve their online sales success must take advantage of emerging trends.” (Eddie Machaalani)
Usually when people are trying out something new people turn out to be much sarcastic in the form that regardless of appreciating the individual they laugh over the idea put forth by them as such a miserable idea. When in India, one of the entrepreneurs launched her idea of developing a ladies centric website where all the shopaholic women can shop their hearts out, others laughed at her ridiculous idea.
Women centric websites
Despite of all the hate and male dominance, Suchi Mukherjee continued her efforts and finally in 2013, a ladies centric website known as limeroad was came to existence. This website faced much resentment in the beginning. This platform was pivotally targeting a minority within the Indian locality.
When this ladies centric ecommerce website was developed no one thought that women would be surfing and shopping online with a greater frequency. And with a span of 2 years, the number of the minority augmented to such an extent that it at some point exceeded or at some point was in competition with the former majority. And when this miracle happened, all those sarcastic individuals now started chasing over developing a similar type of venture to aid their business and dive in the network of ecommerce.
Active users
The number of active users on the internet is augmenting day by ay globally and particularly within India the number of active users is estimated to be 28 million. Due to which, Suchi in one of the meetings with the press claimed that “formerly my creation ‘limeroad’ was subsidiary stuff and today it is pretty much the center of online market. Glad to feel the win win situation.”
Perspective
The most dominant perspective that executives noticed that the major giant ecommerce businesses such as Amazon and Snapdeal receives only a portion of their sales from women however this portion can be augmented to almost 50%.
If only the women’s portions are categorized and assessed as an important factor in the ecommerce market then only progress in achieving higher sales from women can be obtained.
“We were not thinking about numbers then, but we knew something big can be built out of ecommerce.” (BinnyBansal)
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