“Build it and they will come, only works in the movies. Social media is a build it, nurture it, engage them and they may come and stay.” (Seth Godin)
Why People think it’s insignificant?
Many people have pursued the argument against SEO stating that since the entire web search engines are designed with an extremely intricate architecture, none of the SEO techniques would work. They believe that since a Search engine could go through practically an infinite amount of data, the entire essence of SEO would become meaningless. However, such critics fail to realize that no matter how powerful a Search engine is it can never ever grasp the true meaning behind a particular content. That’s where adding keywords to your content comes in handy. Since it allows SEO to easily create a reference from which it will derive its relevant results.
What is SEO?
SEO, in essence is just a field that was created to enable search engines to parse through huge information in seconds. Since the keywords usually describe what would be present on a particular webpage. As long as search engines don’t get a brain, they will never be able to grasp the essence of any article or any content for that matter in the same manner a human does. Even though updated algorithms and other factors have allowed Search engine bots to go through information with relative ease, the search engine robots can still not feel the same way a human will. Apart from this emotional shortcoming that a search engine bot has, there are a few technical obstacles as well. These hurdles in the path of the Search engine bot are things that SEO expertsremove. SEO Experts allow search engine robots to process the information and return with relevant results on the Search Engine Results Page.
It should also be noted that the search engine bots remain oblivious to certain websites unless the website is optimized to allow the search engine bot to crawl through the information and process it.
Limitations to Search Engines
There are a few common problems that are triggered in the algorithms of the search engine once they are blocked by some obstacles.
No Emotions
The first limitation is the fact that Search engine cannot grasp the emotional essence behind flash content or media content in general. They also cannot grasp satire in the same way a human will. This is where the keyword and caption relevancy comes into play. Without that, the search engine result would practically be useless. Even if the Search Engines employ a human into play, there is a high chance that certain content would mean something else to one person and an entirely different thing to another.
Online Forms
The other limitation is the fact that search engines lack the authority to bypass online forms once they encounter an online form they will stop the information crawling process.
CMS Architecture
Another limitation is forwebsites which are based on CMS architecture. CMS architecture websites are neglected because they create a duplicate copy of the original content and that is omitted by the search engine.
Relevancy based on Traffic
The other factor that comes into play is the traffic and relevance of a particular website?. Search engines neglect websites which have poor keyword employment and lack traffic hence optimization becomes crucial.
We are still a long way from reaching a stage where the search engine bots would automatically parse relevant content without noticing the keywords; grasping the emotions behind a particular media and bringing forwards results based on this; and till we reach that moment. SEO is far from being dead or being insignificant for that matter.
“Google is like a women, has answer for everything.”
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