“The only important thing about design is how it relates to people.”
Mir Rosenberg who is the Principal Program Manager and currently the brains behind the Bing Mobile Relevancy team unveiled a few factors which would be incorporated into the search engine algorithm. These algorithms would shape how Bing determines relevancy and ranking when a user uses a smartphone to make search queries on Bing.
The news comes a few days after Bing revealed that they have launched an entirely new ecosystem for mobile searches; they even allocated dedicated mobile crawlers to allow users to have different types of mobile content in their SERP.
Currently Bing is responding and explaining the entire idea of having a different ecosystem for mobile searches. They are elucidating how they would determine the relevancy of a particular website when certain queries are placed on the search engine from Smartphones. Some of the factors that were shared by the Search Engine’s team were:
Document analysis would be done from the mobile phone’s perspective (the Search engine itself would try and eliminate websites which lead directly to flash content or 404 error; while eliminating these problems, the search engine would also look for content which is compatible and content which has a considerably better layout and most importantly mobile phone compatibility).
Identifying and classifying the mobile type and looking for web pages and websites which are friendly towards the device.
Bringing forward search results which have an increased mobile friendliness on the mobile Search Engine Results Page
In the statement Bing also emphasized that Webmasters should implement more responsive web designs in order to gain a better standing amongst the search results. Implementing a responsive design would ensure that the search engine would have a single URL and a single piece of relative content to manage. This makes it easier to provide better results. At present, Bing is striving to handle various forms of mobile content such as the adaptive design and the m-dot content among other forms.
Mir Rosenberg has also disclosed various techniques which could be implemented in order to make your webpage friendlier to mobile phones.
Non mobile friendly sites into mobile friendly sites
While, Bing is trying to encourage Webmasters to adapt to their changes they are also striving in creating search results which are tailor made to suit mobile devices. They demonstrated this by showing a few non-friendly websites being transformed into mobile-friendly content on their SERP.
This entire news statement comes after Google unveiled their search engine’s direction of mobile-friendliness. Google said that they will strive to cater to mobile phone users in an entirely different manner as compared to Computer users thereby, ensuring ease of use for the end-user.
We believe that all websites should strive towards mobile-friendliness regardless of their SERP standing to ensure that they cater to the needs of the end-user, since this would result in gaining a favorable opinion from the end-user.
“My guess is (it will be) about 300 years until computers are as good as, say, your local reference library in search.” (Craig Silverstein)
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