Amazon’s “Prime Day”
29 Oct 2015

“The terrible thing about the Internet and Amazon is that they take the magic and happy chaos out of book shopping. The Internet might give you what you want, but it won't give you what you need.” (Tom Hodgkinson)

Prime day is an event celebrated and organized by Amazon to elevate the level of E-commerce sales and purchases. In this day, workers working for prime services are provided with huge discounts on vast variety of products. On this day, the sales and purchases made literally broke all the former records of black Friday and so on. This result was analyzed after the rate of orders were calculated which were estimated to be 34.4 million orders. This result was approximately 4 times than the normal sales of Amazon.

 

Strategies

It has been observed that there were certain sectors which were hit by the most sales. The greatest sale was received by the electronic sector of the website. Approximately 1.5% augmentation was measured since February to July due to the event of Prime day.

Keeping the non store sector i.e. the electronic sector on the verge of discount was a smarter move made by Amazon.

 

Comparison

A fair comparison has been made in the revenue of last November and that of July’15. In the last November, the revenue gained was estimated to be $41.54 billion however a slight reduction has been noted in the revenue gained this July estimated t be $37.93 billion. This is because during the summers, the fuel charges are considerably low.

 

Conclusion

From the aforementioned discussion, it is concluded that despite of the event set up by Internet retailers, the ratio of revenue earned largely depends upon the timings at which the customers come online.

This statement might not discard the value of revenue obtained via Primal day neither the significance of Primal day in creating awareness about the brand and elevating the revenue of the sales. But it is very much evident, that primal day cannot obstruct or mitigate the significance of Black Friday both in terms of religious perspective and that of revenue perspective because the customers usually shop by at some sacred or religious event undeniably.

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.” (Jeff Bezos)

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