“You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions.” (Matt Webb)
SEO is much intoxicating if handled recklessly. SEO has transformed since the time people hardly knew what SEO was. And today, in 2016, it has become appallingly important to know what essentials will guide us to a successful and better ranked website.
Importance of SEO
SEO is still pretty much significant as it should be dealt with proper care and attention. However, but it is one sect of digital marketing, digital marketing is whole set to discover.
Digital Marketing and its components
Digital marketing is simply any form or way of marketing any stuff, commodity or services via an electronic medium.
Below is a list of digital marketing components;
· Content Marketing (CM)
· Search Engine Optimization (SEO)
· Search Engine Marketing (SEM)
· Email Marketing
· Marketing via social media
· Pay per click advertising (PPC)
Mistakes of entrepreneurs
Not many, but certainly there are two mistakes that entrepreneurs make regarding SEO. Firstly, most of the entrepreneurs overlook SEO. To them, they possibly consider SEO as a self sustaining and self maintaining form of digital marketing. Overlooking SEO can be really damaging for one’s website. Second mistake that most entrepreneurs make, they completely rely on SEO and forget other forms of digital marketing which boosts their business. Relying completely on SEO, and thinking it is the universal solution to all the problems concerning search engines and first page ranking is the biggest mistake that triggers them to avoid other forms of digital marketing. Hence, they are in solace considering SEO as the magic wand.
Content and SEO
SEO basically works when you have a website with good and quality content. Precisely, SEO deals with user experience, the better the user experience is, the better the user appreciates the website and hence his chances of revisiting the website are maximized and surely he will invite larger word of mouth.
You just need to build a great and powerful website, along with it the content present on the website should have good content and related keywords which enables the search bots to trigger the queries made according to it.
“The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.”
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