“Create a website that expresses something about who you are that won't fit into the template available to you on a social networking site.” (Jaron Lanier)
Deciding onto a new domain name can be much enthralling, new ideas, new prepositions and definitely the excitement excites enough energy within. However, the choice is totally yours. But for instance if you failed to choose the right domain name then definitely you’re in big trouble. Researches claim that the domain name impacts SEO.
Picking up EMD
EMD also known as Exact Match Domain can be of great use while considering SEO. SEO starters usually opt for choosing the exact match domain which is however a bad option.
Now you must question what an EMD or exact match domain name is?
An EMD is such a domain name that is usually provided with the keyword or keyword phrase itself. Due to which they are known as keyword domains. It sounds to be pretty hitting but definitely that’s not the case which is pretty mysterious.
2012 Bygone history
In 2012, no other SEO strategy seemed to have magical power in front of exact match domains and more and more websites for attaining higher search engine ranking used to buy cheap domains which were the keyword domains and simply get first page ranking.
Google couldn’t see this effortless rankingand in turn banned this EMD strategy and its bygone now.
Brand name
Now, the new strategy for earning higher rankings is using brand name as the domain name. This is by far the most suitable option as your brand is your recognition as well as your corporate identity. Keeping your brand name as your domain name will definitely let the customers remember who you are.
The users will easy reach your website by navigational search.
Brand signals
Brand signals are the appearance or occurrence of your brand name anywhere on the internet. With the help of brand signals one’s SEO can be improved gigantically.
Certain SEO marketers look forward towards a day when there will be no other SEO strategies and simply your brand name will be the intimate recognition and this will be the only SEO power, unfortunately we haven’t reached that day but brand signals are definitely a potential ray in the same pavement.
“I have a website because it's an interesting tool, very - and quite unexpectedly - useful for my work. It's become an archive and a fairly complete on-line portfolio, as well as offering an opportunity to write a little.” (John Howe)
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