SEO Basics Mastery: Boost Your Search Engine Ranking
02 Apr 2016

“Google only loves you when everyone else loves you first.” (Wendy Piersall)

Search Engine Optimization (SEO) seems to be a very perplexing subject, discombobulating even the experts in this field. Indeed, SEO is actually very simple. Although, for instants, if it's too complex for your purpose of which, you need to hire a professional SEO agency only that is capable of dealing with it.

In order to cipher through all the disarray and to get good relevant SEO search results without wasting hours of precious time, one needs to learn a couple of SEO basics. Consequently, they will rate your web pages better.

A few SEO basics are given below:

Make your web pages easy to read:

You need to encrypt your text so that your visitors can understand the message explained by you, and a powerful image forms in their brains:

  • Write sweet but short.

  • Make your web pages colorful, pictorial, and graphical.

  • Use bullet points and concise sentences.

  • Use headings and subheadings; obviously, it will catch your viewers' eyes.

  • Omit the use of long paragraphs.

  • Impart the quotations of renowned paragraphs.


Utmost struggle to reduce the bounce rates:

Bounce rate is defined as the number of visitors leaving your web pages without doing anything. A bounce rate of less than 40% is corking. In order to diminish your bounce rate, add some attractive stuff to the website; it can be a game or a quiz or even a video or an animation, a piece of information, etc. It will actually provoke the visitors to click at least anything on your website, hence directing the visitors to your webpage for a while. Check out our lastest article on how to reduce the bounce rate.


Don’t shrug off the page titles:

Usually, the heading on your page appears to be the page title. But you have absolute control over it. For some, it really matters, but for others, it is pretty irrelevant. Nevertheless, it is as important as a bed in a bedroom. Since it appears on the search engine results page, therefore, it should be eye-catching and alluring enough so that it can seek the visitor’s attention.

These are a few points that you should take special tutelage for the title tag:

  • Ensure that every webpage has its own unique title tag.

  • It should perfectly describe what your page is all about.

  • It should be concise and enticing.

  • Make sure it is different from the headline of your webpage.

  • Make it sound mesmerizing.

Consequently, SEO doesn’t make you scratch your head. Hardly there are a few basics that you need to familiarize yourself with so that you can thrive through SEO.

“My rule of thumb is to build a site for a user, not a spider.” (Dave Naylor)

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