The modern generation is quite sharp and knowledgeable, which makes them intelligent consumers. Before buying any product or service or getting involved with some third party, they try to explore the website of that party. If the website has nothing attractive to share, they leave it after a few seconds, decreasing its ranking and popularity. This is termed as bounce rate.
What is a Website Bounce Rate?
When a user lands on your website and leaves it immediately without exploring information, product, features, or any other page, it is called the website bounce rate. It implies that the website did not offer the needed information or lacked the element of engagement, due to which the user closed the site.
One cannot blame the consumers in this scenario but the website owners and developers. The websites with higher bounce rates will not appear at the top of the search, which is the main goal of every small and big business organization in the online world. The business organization's success is linked to the website's success, which can be achieved when the bounce rate is low.
Common Factors Triggering Bounce Rate
Numerous factors can trigger a higher bounce rate of a website. Some of them are:
Closing the web browser
Entering a new URL
Going back to the search results
Following the external links
Staying inactive on the site
Average Bounce Rate of Different Industries
If a user has landed on your website, he/she will either explore other pages and links on your site or close it. If the user follows the first practice, then your website can have a good bounce rate, and if he/she follows the second option, then the bounce rate will be poor. A bounce rate below 50% is considered good, while above this benchmark is considered poor.
Here is the description of the average bounce rate of different industries:
Service websites – 10 – 30%
Web portals – 10 – 30%
Retail websites – 20 – 40%
Lead generation websites – 30 – 50%
Content websites – 40 – 60%
Landing pages – 70 – 90%
Keep scrolling down this article to explore all you need to know about reducing bounce rates on the website.
Top 9 Ways to Decrease the Bounce Rate of Your Website
Getting a website is not just enough. You need to ensure that your website has all the essential features which will keep the users informed and engaged and help you achieve higher ratings. If your user clicks on the website and closes it immediately, it means that there might be issues with your website design that needs to be fixed.
Here are the top seven tips to decrease the bounce rate of your website and enjoy higher rankings.
1. Pay Attention to User Experience
If you want to decrease your website's bounce rate, it's crucial to focus on enhancing the user experience. One way to achieve this is by avoiding the use of plugins or popups that overwhelm the screen upon the website's opening. These unnecessary features can drive users away, which can ultimately result in a higher bounce rate.
On the other hand, some organizations acquire the help of experienced web developers and get a perfect website free from such popups and boost user experience.
2. Improve the Quality of Your Content
The second tip to decrease the bounce rate of your website is to improve the quality of content. The content must be optimized, clear, concise, and readable to offer value to the users. If you leave your website development to amateurs, they might use plagiarized content, which will increase the bounce rate instead of decreasing it. So, pay attention to content management.
3. Optimize Page Loading Speed
One of the biggest reasons for any website's low or higher bounce rate is the slow loading speed. The users have a lot of options in their hands. If our website does not load in a second or two, they will close it and move to another. Therefore, you need to optimize your website's loading speed to provide a quality user experience and reduce the bounce rate.
4. Include Compelling Call to Actions
Most of the websites are designed to motivate users to take some specific desired action. For that, you need to include a compelling call to action on your website, so the users can follow it without any difficulty. A call to action on your website not only improves conversion but also increases the bounce rate, so avoid too many CTAs to enjoy a decrease in bounce rate.
5. Optimize Your Interlinking Structure
One of the most crucial tips to decrease your website's bounce rate and improve its functioning and ranking is to optimize the interlinking structure. Due to poor internal link structure, the users land on a different page against their needs and requirement. Such scenarios frustrate them to leave the site instead of finding the page of their requirement.
6. Prioritize Mobile Optimization
Website users of the modern era do not have enough time to stick to the screen of their laptop or desktop to visit your website comfortably. Most of the users visit the website from their mobile phones. If the website is not optimized for mobile use, it will definitely increase the bounce rate. So, do not earn poor ratings and prioritize the responsiveness of your website to enjoy higher rankings.
7. Add a Search Bar
An important tip to decrease the bounce rate of your website is to add a search bar. There is a high probability that the users will close the website if they do not find relevant information, products, or services on the main page. Having a search bar will encourage them to explore it instead of leaving the site, which will ultimately decrease your bounce rate.
8. Display Special Offers
There is no better way of decreasing the bounce rate of your website than by displaying special offers. Having them displayed on the main page will motivate the users to explore the features and their details. It is the best way of keeping them engaged. You can also direct the users to other pages by including the link to the detailed description of offers.
9. Use Simpler Navigation
Complicated site navigation is one of the most important factors that contribute to a higher bounce rate. If the users cannot find the desired page on your website, they will not think twice before leaving it. So, you need to take responsibility and provide smooth navigation. You can hire a professional web design company and let the professionals provide a simple navigation website.
Pay Attention to User Experience to Decrease Bounce Rate!
Most websites have a higher bounce rate because the dev team failed to provide a better user experience. They do not have the necessary skills for website design and development and also do not pay attention to all the necessary details, and do not optimize the site. Do not commit such a mistake; consult our professionals for a user-friendly website design and get rid of the high bounce rate and low-ranking issues.