“Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online”
Purchasing and buying action, both have pronouncedly being affected by user generated and visual content due to which their buzz and fame is quite into the ears these days. Hence, it has been very much predicted that the coming trend would definitely include the mixing of the two facets in the ecommerce world.
Why visual content seems to jingle on search engines and social media websites than any other content? This is because visual content is much easily perceived by the brain than any other content which makes it much more impactful.
User generated content
On the other hand, user generated content is developed particularly for customers as it bolster the web developer and website owner to develop a bond of reliability and trust between the consumers visiting the website and the products being displayed on the website. This relationship is developed basically on the reliability of the products that how good their quality is and not only this but how unique their description is which is capable of grasping the attention of the customer.
With the help of reviews and feedbacks, the e-store owners need to improve and transform their web stores according to the growing needs and whims of the individuals.
Just selfie things
Until today, we have gone a long way and each one of us so far must have come across at least once in our lives ‘the selfie thing’. Today, for our minor or huge reward or any expression of joy is simply being triggered by selfie. Thus visual user generated content (UCG) seems to be theawe for the augmentation of sudden e-store sales.
Marketing with the help of UGC
In the era of today, not only e-stores seems to gain much insight on the basis of user generated content but also a number of brand are emphasizing and incorporating visual UCG for seizing the attention of the beholder. Along with it, uploaders have not just being influenced by the visual compliments but they are incorporating visual sentiments to a much larger degree on the web scale. This is simply gesturing towards marketing which is recently being done via visually represented content.
“People tend to think of the web as a way to get information or perhaps as a place to carry out e-commerce. But really, the web is about accessing applications.” (Marc Andreessen)
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