“Sometimes you have the trends that's not that cool. You may have certain artists portraying these trends and don't really have that lifestyle, and then it gives off the wrong thing. And it becomes kinda corny after awhile. It's really about keeping hip-hop original and pushing away the corniness in it.” (Kendrick Lamar)
Trends as their name indicates are in constant motion, swinging from one place to another with the constant enumeration of change. Trends change as time passes but this change is a tempting challenge for entrepreneurs while talking e-commerce.
Trends
Trends lead to change which is however mostly for betterment. Trends encompass the use of modern technology. Hence, for e-commerce marketers it has become an obligation to be ready immediately for everything so that they never miss anything while they are away.
2016
Trends play a vigilant part in fashion. As, the trendy clothes of human constantly change as the year and season pass by, so does e-commerce features. E-commerce features will be changing to some extent in the coming years and everyone is anxiously awaited for the new ecommerce trends which will definitely robust international e-commerce market.
Few of the leading trends are discussed below;
1. M-commerce stores
Mobile phones are not only a symbol of technology but now they have become a symbol of luxury and effortlessness. People have indulged their lives into this miniature device and without a smartphone nobody can live whether he is a teen or an adult. With the following years, ecommerce stores will show an adjacent feature i.e. m-commerce stores will be evolved supporting shopping via mobile phones. This feature has only evolved due to sound study made in the preceding years. As in 2013, during holidays the entire shopping was done via smartphones.
2. Tablets
Not only desktops and personal computers are in the hands of humans. Now, almost every other tech gadget i.e. tablets, PSP, iPods etc. have the ultimate feature of internet. And now, the ecommerce website owners must probe into this matter to make their websites accessible from varied channels ofmodern technology.
Hence, your website should be accessible all the time from anywhere Omni-channel customers search from. Omni channel customers are those who visit your website from more than one channel. They are tentatively a better option to impress as they get you more grants by visiting your website 3.5 times more than a singular channel customer.
3. Content Configuration
Previously we emphasized that content should be minimized. But here again, in the coming years, content is given prime importance in the case of B2B sales and purchases. B2B customers are not only seeking for images and clips of the product rather they are more eager to inquire about the details of the products. The fine details added can help you sell more.
“Trends not followed, sans business.” (Asila Paras)
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