“We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.” (Dave Ramsey)
When a product becomes notorious eventually a company is defamed. One of the products in India particularly magi, became notorious of having enormous amount of lead due to which the company destroyed 37,000 tonnes of the packets of magi noodles. 5 months later to the incident, the company re-initiated the sales of the product. As when the product was re-introduced to the market, the company just saw an instant boost in the sales of the product in 350 states of Indian locality.
Each and every company should set goals for targeting their respective market. Once, the targeted market is decided, look over the market’s aspects and needs and the base your marketing plan over it. As Nescafe’s target is the middle class niche since the niche would elevate by 2020 to 980 million.
When something re-launches, if the product quality is relatively nice then definitely the company wins the customer’s heart. When a company faces defame due to poor quality of the product, in order to get back in to the market, following steps must be performed;
· Resolve the matter that defamed your company
· Introduce new products of the same kind as you are currently working with
· Focus on new categories
· Focus on newer markets which are currently under discussion such as E-commerce markets and online stores
· Engage better social
· Faithfully perform your responsibility of satisfying your customers
These steps will definitely stable your company. Following these steps is a correct path that will eventually help to regain the lost stardom of yours.
Introduction to newer markets
When you introduce yourself to the newer markets, make sure you do not imitate others in the race of contention. In case of nestle, nestle should maintain its original identity and the tinge of nestle should be vigilant in every product introduced by it. When launching new products, company should make research as whether those products have margins within the markets or not.
When a company fails in providing sustainable quality to the customers, the customers usually reject that brand and go for something unusual and unique having desired quality. If the company is willing to get back its locale in the former market back the company should participate in numerous other projects and dealings that might circulate a round of applause news among the population on interest which sounds to be a healthy prospect.
“They're trying to tell us that we're not right, so we have to buy their products. The number one cause of mental illness is not knowing who you are and you can't know who you are if you don't spend time honoring yourself, and living in the present.” (Naomi Judd)
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