Employing customer's feedbacks via mobile apps
26 Apr 2017

 

“The future is mobile computing - smartphones and tablets are just elements of it. The industry is on the verge of a whole new paradigm.” (Thorsten Heins)

A brand’s success story lies behind a satisfied and happy customer. A satisfied and a happy customer is your full time investment as he will definitely entice new customers and will be your word of mouth by praising about his shopping experience from your brand on social media platforms. A customer of today is youthful as he will definitely disclose his experience in order to build or destruct a brand image if he is treated well or mistreated respectively.

 

Brands

In order to prevent customers from creating a negative propaganda on social media platforms companies and brands highly regard over customer feedbacks. These customer feedbacks have been taken into consideration and worked upon in order to generate profitable insights.

 

Mobile apps: A day saver

Mobile apps can be a big day saver as many of the customers prefer companies to ask them about their feedback and shopping experiences directly and with mobile apps one can do this pretty instantly.

Mobile app development Dubai also emphasizes over the significance of mobile apps.

 

Prevention of negative propaganda

If your brand is facing negative propaganda, immediately provide your customers a mobile app platform where they can share their experiences and feedbacks directly with the brand and the company. This idea of provision of a mobile app where the customers can write their feedbacks sooth the customers and make them feel that there is someone to encounter their problems. This idea mitigates the aggression of the customers and they then welcome this sort of efforts initiated by the company by positively embracing about the company’s services  on social media platforms which not only helps in the proliferation of word of mouth but also help to stabilize the negative propaganda which was formerly rumored against the brand’s reputation.

 

Communication gap

Use mobile apps to build communication gap. The areas where you cannot reach to your customers use mobile apps for better and instant communication. Also, for enhancing customer brand engagement use geofencing or add a coupon or a bit discount offer is something unpredicted happens.

“I think the biggest change, and one that we're already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary - if not their only -- way of experiencing the internet.” (Peter Rojas)

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