"This is the era of less is more with SEO." (Adam Audette)
It is very much essential for any website or brand to be vigilant on the first page as according to one of the researches conducted by International authorities claims that approximately 71% of the visitors and users choose those links which are present on the very first page of Google ranking and 68% of them choose the links from the top 5 Google results.
Search engine’s mind games
As everyone of us now know that its search engine’s strategy and mind games to persistently involve changes and modifications with time, therefore it is much for all the website owner and professional SEO’s to stay on toes in order to cope up with the changing amendments of Google and other search engines in their algorithms.
Another change in algorithm
Google has been working day and night to introduce another change and modification in its algorithm in order to make its algorithm compatible with the overall scenario of internet. Google announced three months back that mobile search and other online search trends would accommodate a larger portion of search results thus impacting a major chunk of organic search results for any website. And after a month later, this change revolutionized the whole searching pattern.
Google has also introduced RankBrain, which also plays a significant role in determining the search rankings in the search results.
With this introduction, other amendments were also made within the Google AdWords sect, as eliminating a few older ads blocks and including a few newer ones.
As, the search engine’s strategy is a victim of persistent and frequent changes, one SEO plan cannot account for all these changes but if that one SEO plan is frequently updated keeping in view the search engine’s amendment patterns then it can account for all the algorithm changes.
Most often, small businesses neglect certain potential SEO strategies which can doom the future of their businesses. Imitated content, or low quality content, no or poor meta tags and meta description can definitely lower your rankings on huge search engine’s results such as Yahoo, Google etc.
"On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics." (Duane Forrester)
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