“The kind of environment that we developed Google in, the reason that we were able to develop a search engine is the web was so open. Once you get too many rules that will stifle innovation.” (Sergey Brin)
The great revolution can be witnessed today by naked eye in terms of search. Accordingly, more than half of the research conducted on Google is done via mobile phones. Hence, search is simply any other name of mobile. This revolution is not only restricted to Google only but this revolution can be witnessed with all the search engines globally. This is the only reason why search rankings and their related methodologies are changing constantly.
Progress
Google has developed certain new search apps, and other modifications in the semantic search systems let publishers, web developers and SEO marketers to understand and learn more about web design trends and related search trends.
Further progresses will definitely some of the greatest achievements in search engines thus modifying machines for voice search and digital personal assistants.
Voice search
Microsoft’s Cortana, Google’s voice search and Apple’s Siri are definitely not the improved and modified version of voice search but still they are a step further towards the improvement of the aforementioned initiative.
Search Marketing Trends
Below is a list of search marketing trends that must be on your to-do list for this year going ahead;
· Google’s Mobile pages
In the previous month, Google out of nowhere started promoted those articles which were not only internet based but also obey the Google’s commands of making any page load faster and much easily. This initiative is particularly taken for the modification of internet for everyone and everybody.
Web pages should be built with AMP because those web pages which are developed with AMP load much faster.
· App SEO
One of the greatest and huge search marketing trends would be search made within the apps. Since last two years, the search bots of the search engines included the content of the apps as well so the search can now be made clear that whether it’s a part of app or it’s a part of web. But this intelligence is still developing and it is not fully developed.
· Machines
Recently, all the huge, multinational and successful technology companies such as Google, Microsoft etc. have negotiated over expending in artificial intelligence, which involves a shift from text related algorithm to semantic search systems. The main purpose of this investment is to deliver the brain accurate results that the user is looking for over the internet even before he has completed typing his search query.
“There's nothing that cannot be found through some search engine or on the Internet somewhere.” (Eric Schmidt)
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