How voice search and Google 'direct answers' are changing SEO?
10 Jun 2015

“Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.” (Eric Schmidt)


Direct answer to the queries is the next target of Google to reshape the lives of individuals via latest and unique platforms i.e. mobile and voice search. Due to the change of target, variation in prospects is claimed which needs to be known by SEO experts and content developers.


Voice Search

All this time we have been discussing about the importance of mobile friendly and responsive websites which can be easily optimized on mobile phones. This discussion of mobile platforms could not diminish the relevance of voice search. One thing that the SEO developers must re consider is the evaluation and insertion of voice attribute in their future paradigm of search and websites since Google Is highly working to produce relevant and direct answers to the voice query made. SEO developers failed to indulge this attribute might get a thumb down in their revenue and search rankings.


Direct answers

It should also be noted that Google to a number of queries is capable of putting forth direct or rich answers instead of putting forth a whole list of both relevant and irrelevant links. These direct answers are the most top results explained by Google in different font than the fonts of the other links as misinterpreted or indirect answers to the queries made.

These direct answers are given to broaden the aspect of user experience within the most minimal time.

One of the statements was also released by Google emphasizing on the importance and quick aspect of voce search which is more natural and precise. The statement is as follows; "We used to show just ten blue links in our (search) results. You had to click through to different websites to get your answers, which took time. Now we are increasingly able to provide direct answers — even if you're speaking your question using Voice Search — which makes it quicker, easier and more natural to find what you're looking for."

“This might change the look towards building a wholly new paradigm of website with even more detailed structure data thereby enhancing the depth and meaning of the online content. Make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.” (Larry Page)

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