Personalizing E-commerce
06 Oct 2015

“Whoever said money can't buy happiness simply didn't know where to go shopping.” (Bo Derek)

Personalizing E-commerce websites has recently gained insight at a much higher degree due to which most of the websites such as Myntra etc. have announced to close its desktop version of the website while launching and maintaining the mobile version of the website thereby assisting the function of personalization.

 

Teens

The e-commerce websites are really striving hard to attain this mode of portability. One of the websites has recently hired 300 technical engineers’ team to assist and work over this command. They are making sure to ‘go mobile throughout completely’ because according to them the newer generation of teens might completely degenerate the use of desktop devices and those websites failed to maintain a better mobile version of the website might lose their locale from this competition.

Hence, throughout the globe, companies and E-commerce websites are paying more attention towards developing a better mobile version of the website.

 

Modifications

As the engineer’s team is working significantly over the modifications of mobile e-commerce websites, they have made necessary announcements of the modifications they are planning to make. These modifications will be made within the app form of the website including adaptations to customers’ history of purchases, pictures of the outfits worn by public customers along with adaptations to location.

 

Mobile Only

One of the gigantic E-commerce website has strictly revealed that in the previous years they did working on the mobile website along with working on the web and desktop versions of the website. But now, it is high time and hence they will only working on the mobile version of the website. This order was only made because of the recent observation found. This recent observation stated that in the previous years only 6% of the population hit by the mobile websites however following 18 months from this conclusion the former percentage augmented 10 times.

 

Trend

Though this trend of going only mobile seemed to be much productive but we are still unaware of how the customer perceives this trend of the technology. This trend might become a big jeopardy as still so far 2G phones are prevalent.

“The quickest way to know a woman is to go shopping with her.” (Marcelene Cox)

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