“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.” (Paul Graham)
The retailers and retail companies are facing pretty much of pasting as the consumers are investing heavily in online sales rather than in brick and mortar stores. 8.2% augmentation was recorded in online sales in December of 2015. The augmentation in the eCommerce and online business is witnessed from quite long time and this augmentation will be still vigilant over coming years with the technology breakthrough.
A recent study case revealed that online sales will elevate by 44.9% within this year thus reaching the limit of £62.7bn up to 2020.
Strategies
Necessity is the mother of invention. If the retailers want to prevail in the current system they must adapt and invent new strategies. They need to motivate themselves and the current retail system to move ahead of their competitors.
Essential tips
Here is a list of certain essential eCommerce tips that will definitely enable the retailers to jingle in the glam and jam life;
· Customer journey
For the entire customer journey present one unified view. This view will include the retailers POS and CRM systems purposely associated with the intimate ecommerce and m-commerce channel for improving the overall consumer experience in an online store.
· eCommerce ingredients
The best concoction of eCommerce success can only be achieved in the right consistency of retailers supporting infrastructure is mixed with operating platforms. This will ensure whether your customers are greeted individually or not andwill determine the rate of inventory assets.
· Digital and mobile combo
To ensure maximum customer attention and interest, you should build your website in such a manner that the time and the channel preferred for using the internet is particularly customized according to the customer’s need and mood. Also, customers’ attention is entirely dependent upon customized offers.
· Earn your customers’ trust
The most essential tip is building and maintaining your customers’ trust. Customer loyalty is very much essential for any type of sales business. The customers usually back off when they do not get the utmost service which they need and deserve. Hence, never deny your customers the rights which he is in need of.
“Because of the increased use of social media on smartphones and social media’s involvement in retail sales, “social selling” has become red hot. Anyone hoping to improve their online sales success must take advantage of emerging trends.” (Eddie Machaalani)
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