You can't even begin to understand biology, you can't understand life, unless you understand what it's all there for, how it arose - and that means evolution. Richard Dawkins
SEO has evolved since the time people knew what it was. It is perhaps because Google has consistently adopted the policy of producing modified algorithms that neglect many important aspects which were a significant part of the previous algorithms concerning SEO.
Past to Present
Briefly here are certain things described that were the basic elements of the former SEO but they are now no more eligible within the existing SEO plan. Previously for a single URL only 2 to 5 keywords were mandatory and then the URL was analyzed such as its meta-tags, tags, links, content etc particularly for these 2 to 5 keywords.
But as for now, things have surely changed. Improvements in semantic search have enabled the search bots to trigger the searches for more than the aforementioned frequency of keywords, now for many keywords pages can be well optimized. This is potentially better for customers as they can get whatever they are looking for in much precise time and content.
Content topic
The previous SEO only dealt with playing with the existing optimized pages however the present SEO is much more than that. The present SEO not only requires the education and up to date information about the content but also the measures of promoting it such as social media, email marketing etc. The meaning of today’s SEO is not just building your brand and identity but it also means letting users know that YOU exist and promoting your brand persistently with consistent efforts to achieve user and client satisfaction.
Devices matter
Previously, the websites were only developed for the optimum one size desktop screens. But with time, the evolution of tablets, ipads, smartphones etc have surpassed this trend and now during the construction of any websites it is primarily kept in mind that before being optimized on desktop screens the website will be visited on smartphone screens of enormous size chart.
Conclusion
These and many more modifications have made the previous SEO markedly different from today’s SEO and hence we could clearly enunciate that SEO evolution has taken place gradually and systematically.
“It is paradoxical, yet true, to say, that the more we know, the more ignorant we become in the absolute sense, for it is only through enlightenment that we become conscious of our limitations. Precisely one of the most gratifying results of intellectual evolution is the continuous opening up of new and greater prospects.” (Nikola Tesla)
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