“The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.” (Steve Krug)
The only way for small businesses to climb the mountain of success is by the development of eligible website. A good website will definitely augment the user interface in a frame of mediocre time span. Trends always come by, they only come because they demand to be followed. Web design is complex and its complexity is elevating with the subsequent addition of ever evolving trends. Small businesses should frequently made changes to their websites in order to keep themselves updated along with picturing themselves as an updated platform.
Many web design entrepreneurs focus on the essence of web design trends by saying that it is essential for small business websites to walk along with the web design trends in order to maintain their conversion rate. Here are some trends that must be followed within the following years:
· Videos
Bye bye classic image sliders. It’s high time that you should leave us. With the new technology of HTML5, a new door of evolution in the history of web design has opened. Now short videos and mini clips are added within the websites. Popular websites are taking notice of it and are making necessary changes. However, one must take notice of the video which is too much time consuming. The video should not divert the customers away but should direct the customers towards your website. Therefore, the video should be of considerable size and quality, too many pixels will definitely consume too much time for loading and hence the customer will be left waiting which is not what we want!
· Grids
These days grids seemed to roll the minds. From Pinterest, many of the web designers have depicted and persuaded upon choosing grid style layout. Since grid style layout is a synonym for better user experience.
Ecommerce small businesses can display the products offered by them in a grid styled layout, in this way consumers will be able to identify and read each item and its specific details smoothly.
· Images & fonts
Ads cannot get you customers as ads bug almost everybody and recurrent ads dodges the customers no matter how much reliable he is and how much worth information is on the particular website. It is better to avoid adding ads and instead focus upon being more pictorial and creative with the aid of creative font styles and font techniques.
· Ghost buttons
Ghost buttons also referred to as hollow buttons are introduced within web design as a result of strong impact of Hollywood as demonstrated in Star Trek and Ender’s game. This hollow button is only applicable in one condition i.e. when the action is needed by just one button. This button was first introduced by iOS 7. This tool is a reflection of futuristic implementation.
“Intuitive design is how we give the user new superpowers.” (Jared Spool)
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