“Goal is to turn data into information and information into insights.” (Carly Fiorina)
Landing pages are referred to as those pages on which the customers land or visit. Most commonly, in the world of today, only those landing pages are focused and worked upon that have product information or are simply product pages. This is because, when the user lands on a particular page, he is usually directed from the search engine or from any ad, therefore it is utmost important to prevent the user from making lots of efforts in reaching to the page for what he is looking for. Hence, the customer lands directly to the product page.
Staying and Conversion
It is really tough to let the customers visit your website. But it is even tougher to let them stay and augment your conversion rates. As, staying is only a quarter of the pie, the remaining ¾th of the pie demands the consumer to stay and convert into a reliable customer of your website.
Tips for building eCommerce landing pages
Below is a list of some tips that will help you to build some definitely marvelous landing pages that will not only attract the consumers but will also augment your conversion rate.
Pictorial
Pictures are the always the smartest option for grasping customer attention. Make sure, your website page is pretty pictorial with some really authenticate and related to the content images. It is essential for a landing product page to have such images in which the product’s sight and vision is much clearer for the customers to have a better look.
Stay above the fold
Make sure that the essential information contained within your page should necessarily be above the fold. This is important as relevant information will be furnished to customers at a glance once he visits the website only if the information is mentioned above the fold.
Navigation
For consumers to stay and convert it to customer it is essential that a website’s navigation should be easy and pretty simple to prevent the customers to get baffled.
“Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.” (James Cash Penney)
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