Will Google's Algorithm Update Affect Your Franchise Sales?
02 May 2015

“Education is not a problem. Education is an opportunity.” (Lyndon B. Johnson)

The extravagant use of smartphones has become very much vigilant. Consequently, the knowledge about a number of locations and franchises has been derived from the smartphones.

According to a study it has been observed that the rate of franchisees using smartphones to meet the purposes of contact and other affiliated sources has been doubled in the previous years and most likely it has been predicted that the rate will be doubled in the following year.

Google has also aided the franchise sector in the non branded search queries where giving such type of franchisees searches among the few higher ranks.

 

Do’s

The Google’s Algorithm Update has given vast opportunities to the franchisors since Google allows them to get a locale in the higher ranks. But for this achievement, the franchisors should propose something very much enthralling to the users just like extremely mobile friendly layout which can be easily optimized on any screen size along with user friendly websites.

And in this month i.e. April, since the Google Algorithm Update has just shown up, the suppressed websites might get a lead.

 

Enclosed Information

The Google’s new update has sound information enclosed regarding the search queries and search results. Since in the early February, Google stated that this update would open floodgates for the expansion of mobile friendly arena by making certain amendments in the searching and ranking signals. And a month later, Google revealed that this Update would directly impact excessively and massively on the company’s search and search patterns since it was better than the former two updates i.e. Google Panda and Google penguin.

 

Major decline

It was found out in a study that a number of franchise websites either do not have appropriate mobile friendly websites and even if they have conquered on this land than worst is relative information associated with such websites is not provided. Resultantly, such websites will never be able to get higher ranks in Google’s impending update. For the ones, having impactful mobile friendly websites might have a win win situation.

 

Conclude your own analysis

You can analyze yourself where does your website stand in the search engine ranking by following the enlisted steps below;

·         Use the mobile friendly test to figure out whether your website is mobile friendly or not

·         Find out the total estimation of audience that visited your website via the mobile forum since the modifications you made by logging into your franchise information site’s Google Analytics account

·         Find out the terms and keywords via which users find your identity on the web

·         Draft a data about your targeted audience

 

Lifestyles and priorities of people have traumatized a lot. People are using mobile platform greatly than any other platform and Google’s impending update would surely favor mobile friendly websites, so still there is time for you to catch up with the search rankings.

“The noblest search is the search for excellence.” (Lyndon B. Johnson)

Contact us for more information about Algorithm updates.