Beyond bad backlinks: How competitors can hurt your rankings?
01 January 2015

“Life is too short to spend in negativity. So I have made a conscious effort to not be where I don't want to be.” (Hugh Dillon)

War of contention has elevated since the former centuries and with the elevated population, the war of contention has crossed all the barriers. Now, not only bad backlinks can damage your reputation but many other things also contribute towards contamination of your brand reputation.


Google Penguin

After the release of Google penguin update, a number of competitors burning with the agitation and fire of complex introduced Negative SEO.


Negative SEO

Negative SEO, is the term which started functioning after the release of Google Penguin Update. This update gave slots to a number of people to illegitimately destruct their competitors’ brand population. These people somehow, formulize and develop certain counterfeit links which in Googles’ term are manipulative links that are unauthorized.


Advanced Negative SEO

With the advent of Negative SEO, advancement in negative SEO has been proclaimed. Other than the development of manipulative links, faking user experience also contributes towards the lowering of ranks. Faking user experience somehow creates a substandard image of your website.


Bad Backlink

A bad backlink aims majorly on targeting your auspicious website to convert it into inauspicious website by deteriorating the image of the website. A bad backlink is a manipulative link without any sound background hence, the exact source cannot be determined due to which the most suitable action against these sorts of crime is their eradication.


Disavow tool

A disavow tool is such a tool generated by Google in order to diminish the frequency of manipulative links from unauthorized sources. It is much of gratification and approbation for the SEO developers because it allows the SEO developers to prohibit all those affiliated bad unwanted links of which they wanted to get rid of thereby, mitigating the tendency of negative SEO.


Defamatory threats

Google has postulated recourses for the prohibition of Negative SEO. Negative SEO can also be achieved by means of defaming the third party. Any third party can actually defame a website by means of generating negative propaganda in terms of negative comments. These negative comments affirm the negativity and pollution of the website. If any such defamed threat has been filed to Google, Google discriminates all those pages containing the irrelevant subjective comments so as to minimize the negativity conductance.


Negative SEO is a pain in the ass for all those winners who have comparatively higher ranks and they have managed to bias the higher ranks of Google by their sound marketing and sound SEO strategies. To deplete the concrete foundation of negative SEO, Google has framed a number of recourses inclusive of Googles’ disavow tool and files for defamatory threats.

“The world is full of a lot of fear and a lot of negativity, and a lot of judgment. I just think people need to start shifting into joy and happiness. As corny as it sounds, we need to make a shift.” (Ellen DeGeneres)

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