“Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.” (Marc Ostrofsky)
Lately, while searching on Google and other search engines, you must have come across with detailed results by Google i.e. product information including product reviews, prices and availability. Google encounters the minor information because the websites are casting such information to be showed by Google via implementing structured data markup format. The main reason these websites use incorporating structured data markup layout because search engines including Google provide huge morsels to the use of this layout.
Importance of structured data markup
In my previous blogs, I have already illustrated the significance of schema markup. As already discussed, schema markup is able to generate the right information according to the whims of the user of the search engine. By means of schema markup, your data is not only identified by the search engine but it is also recognized by Google in terms of the search queries.
Structured data is a kind of a window; once it opens definitely traffic will be diverted to your webpage. This is because structured data enables search engines to locate the right information on your website that is visible in the search results in minor form, thus giving major morsels and rich snippets to your website.
Structured dataallows the user to understand what’s there in the page. Structured data is also a means of defining and summarizing the total moral of the web page.
Adding structured data in websites
Adding structured data in websites has been done since ages. Formerly it was done via Meta tags but the over whelming use of Meta tags probed Google to banned the usage of it. Despite, the use of structured data might not get you much significance since it has been labeled as a ranking signal by Google but it is impactful in case of SEO.
There are various measures by which one can add structured data to their websites. Below are the measures, choose the one compatible to your needs.
1. Markup format
Different markup formats are legalized by Google including micro-data, micro-format and RDFa.
2. Markup content
You must understand for now that Google verifies a number of structured data of your website including products, articles, recipes, organizations, reviews etc.
Having done with the choosing and picking, one needs to be picky enough. One essential should not be disregarding which is after choosing the markup one should necessary test its working.
Availability of structured data
Most of the developers embark over the incorporation of structured data relevant for the efficient performance of the website. With the help of Google’s handy structured data testing tool one can easily verify the availability of structured data.
“Most people who end up being successful have good grades, but it's orthogonal - there's no extra information than if they put together a website and have bunch of fans who love coming and seeing what they're doing.” (Gabe Newell)
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