“LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know.”
With the arrival of social media, people are getting more and more closer to one another and these people have been communicating with those too who are inhabited miles away from them.
Social media milestone
The milestone of social media such as Facebook for customers lies within this statement that businesses cannot avoid to reply to the comments of their consumers and customers as these comments can be easily viewed by anyone, perhaps if they did this then surely such an image is developed that they are trying to ignore what their customers are asking for which is definitely a bad omen and a bad image for the business.
Businesses adopting social media strategies
So far, businesses are not much taking advantage of social media in regard to customer brand communication as they do not reply to their customers and if ever they did reply to their customers their answer is either or not appropriate or they simply ask you to call to the respective number for any queries. This is the biggest drawback. For the expansion of business and for building a positive image of the brand, businesses need to communicate properly to their customers so as to win their trust on one hand and improving their infrastructure for better growth and better success rate on the other hand.
Brand awareness
Businesses are enjoying the perks of social media in regard to brand awareness as they are using the typical outbound marketing strategies. This is one of the smartest moves made by the businesses with the aid and integration of social media.
Social CRM
Social customer relationship management also known as ‘Social CRM’ is one of the essential assets for the businesses as it aids the businesses to keep record of the customers past purchase history and customer information, with which the business can directly engaged in communication with their customers. Social CRM is an important aspect for tracing the customer interests and conversation which enables the companies to identify that whether this customer would be a potential one or not.
Omni-channel ambiance
An omni-channel ambiance is one of the great tools affiliated with Social CRM which is pretty useful for the customer as he can engage with his type of brand via any source or channel.
“Myspace is blue, Facebook is blue, Instagram is blue, Tumblr is blue, & Twitter is blue – Social Media is run by Crips!”
