"Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings." (Rand Fishkin)
What do you actually think of SEO when this particular word strikes your mind? What would be your analytical practice considering SEO? Your only moto would be engaging with your customers or not via social media and other related platforms?
What is Modern SEO?
Modern SEO is not simply search engine optimization revolving around linking and search engine schemes. To modern SEO, there is a lot more to it. Modern SEO is the complex side of SEO, which has numerous facets, all of which can work in a particular yet fascinating manner to grasp the attention of the customer, thus augmenting the ratio of customers stopped and purchased, thereby elevating the bar of the brand visibility.
Interconnected Parts of SEO
Below is a brief list of interconnected parts of SEO which overall work together and are also able to function independently;
Website optimization:
Website optimization simply traverses all the essentials and basics of the website that are simply known as website fundamentals, such as website architecture, site map, content, data that is structured, website speed, mobile optimization, and UX.
Content of the website:
The content of the website has numerous names, including content marketing and onsite content. This phrase concerns all the content that is present on a website, i.e., inclusive of all the pages of the website. The content is how much catchy, accurate, and related to the theme and corporate identity of the website.
Link building:
Two types of link building strategies are coherent with SEO; the former and the primary one, which is known as traditional link building strategies, whereas the modern form of link building is known as modern link building strategies. However, the traditional form involves the former linking procedures, whereas the latter is a bundle of guest posts, content and other visual syndication.
"What continues to plague search marketers is the adherence to old-think issues: 'Content is too hard to create.' 'Links are too hard to build organically.' This type of focus blinds you to more important things." (Duane Forrester)
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