How to Build Quality Backlinks Using Infographics?‎
09 September 2020

Backlinks are links from one web page on a website to another website. They are like a vote of confidence, i.e., the higher number of quality backlinks you have, the more likely you will have a high organic ranking on search engines like Google. Backlinks are a way for viewers to know that your website is valuable and credible. But how to generate quality backlinks?

One of the most creative and exciting ways to build backlinks is through infographics. Infographics are fun, visually appealing, and easy to read; hence, they are highly effective for generating backlinks. The more quality backlinks you have, the more relevant your website becomes on Google.

Simple Tips on Building Links with Infographics

Now you have another technique that can help you generate quality backlinks for your website. Using this method appropriately, you can attract tons of backlinks and grow your website. Here are the top four simple tips for building backlinks using infographics.

1. Create Content

The first step is creating quality content for your infographic. The content should be valuable and useful. Don’t waste your money and time on creating fancy-looking infographics. As long as your infographic provides useful content to your viewers, they will link back and share it.

Infographic content that includes statistics and data to back up their arguments usually attracts the most audience. However, it needs a lot of research into a keyword and then presenting your findings through the infographic. If you don’t have time or expertise to compile data and research, you can always hire an SEO services company in Dubai for content generation.

2. Publish Infographics on Your Website

After creating your infographic, you need to publish it on your own website. Suppose your infographic contains valuable content and is fun to read. In that case, chances are you won’t need to promote it too much on other websites, as viewers will automatically come to your website. However, when you are sharing the infographic on your website, make sure to optimize the speed of your webpage for maximum SEO.

3. Publish Infographics on Other Websites

After publishing the infographic on your website, the next step is to look for infographic directories like Pinterest, Infographic Journal, or Canva. Just like blog posting, publishing infographics on these websites will yield free backlinks, though some websites may charge you to publish your infographics.

You can look for infographic directories here, compiled by an SEO blog. Below is an example of an infographic; you can see how you can embed the link at the end of the infographic content.

Facebook History Timeline

4. Send Personalized Emails

After publishing your infographics, you need to collect email addresses of people on websites that you have published your infographic on. These people could be content writers, managers, SEO experts, editors, etc., who manage the content on websites.

After collecting the emails, start sending them personalized emails to promote your infographics. Cold emails will get you no response, so make sure you offer them something valuable for their website, e.g., a guest blog post with the infographic.

Why are Infographics Amazing Tool for building Quality Backlinks?

Infographics are one of the best and most exciting tools for increasing website SEO and building high-quality backlinks. Here are some of the reasons why we love infographics for backlink generation:

1. Everyone Loves Visuals

Everyone loves visuals, and we are more attracted to illustrations as compared to text. Thus, infographics are 30 times more likely to be read by viewers than blog posts and articles with text. Therefore, infographics generally receive higher engagement and viewership as compared to other forms of content.

2. Infographics are Easy to Share

Infographics are easy to share online as they can be shared on social media platforms like Instagram, Pinterest, Facebook, etc., and other websites. Just like images, they can be attached to emails and even transformed into printed material. Hence, infographics are shared three times more than any other type of content.

3. Easy and Fun to Read

Another reason why infographics are amazing is that they are easy and fun to read. Viewers spend 10% more time when viewing photos and images as compared to reading blog posts. Your audience won't have much time to read articles; hence, infographics are excellent for providing them with snippets of information that are easy to read and digest. Study shows that people understand text 323% more when it is accompanied with images and illustrations.

Increase Website Traffic Using Infographics

Creating fantastic infographics can attract tons of backlinks for your website. There is no hard and fast rule regarding success in digital marketing; you need to keep creating and testing new content. Only then can you know what’s working for you and what’s not. Backlinks are an essential factor that can affect your SEO and determine whether you can rank on SERP or not.

Infographics are excellent tools to build quality backlinks for your website, so get creative and offer something unique to your viewers.