How to Build Backlinks for Ecommerce Sites: Top 5 Strategies
03 Aug 2020

Backlinks are an essential element of a SaaS and e-commerce platform that boost your traffic to your website. Thus, building backlinks is mandatory for every online store owner who wishes to maintain and attract organic traffic to their store. However, building quality backlinks is time-consuming and takes expertise.

In this post, we’ll discuss how to build backlinks and approach other websites so you can have links to your site and beyond. Backlinks are an important SEO factor that helps Google rank your website on search engines. So, let’s dive into everything you need to know about backlinks for your e-commerce website.

What are Backlinks?

Before we proceed any further, let us understand what backlinks actually are.

A backlink is a hyperlink coming from one website to another website. For example, in the introduction, we have included a link to Spiral Click, an SEO services company in Dubai. “Backlinks is an important SEO factor,” includes a backlink to an article that we have used as a reference.

As an e-commerce website, your primary goal is to get as many quality backlinks from other websites as possible. Why? Because good backlinks increase your online store’s credibility on search engines and increase your chance to rank higher on Google, thus providing more visibility.

Why Backlinks are Important for eCommerce Websites?

As discussed above, backlinks help Google determine the ranking of your page. It is a way for search engines to read those links as a way of websites to vouch for one another, which helps build credibility and improve the ranking of the linked site. Backlinks are also vital for building your domain authority.

For example, in the backlink mentioned above of SpiralClick, Google concludes that SpiralClick is a reputable website because this website has linked out to them, and vice versa. You can think of backlinks as a vote of confidence, and the more reputable backlinks you have, the higher the domain authority of your website.

For example, a link from BBC or CNN is more credible than a link from a personal and random blog on the internet. Therefore, when it comes to link building, consider hiring an SEO services company to avoid blackhat techniques.

Top 5 Strategies for Building Backlinks for Your Ecommerce Website

Now that you have an idea about what backlinks are and why they are an essential component of your ecommerce SEO strategy let’s look at some of the easiest ways to build backlinks for your e-commerce website.

1). Create Remarkable Content

The first and most reliable way to build a ton of backlinks for your online store is through creating remarkable and excellent content on your website that others would want to link to. If you have nothing of value on your ecommerce website, you cannot get long term and sustainable backlinks from other websites.

However, with a strong ecommerce SEO strategy and by positing consistent and interesting content, you will naturally get high-quality websites linking out to you without asking for a backlink. Thus, posting highly engaging and useful content will get you organic links for your ecommerce store and increasing your credibility on Google.

However, posting regular and high-quality content takes a lot of time and practice. Even if you publish valuable content, it takes a lot of effort to take notice of your work. But the most challenging part is to post content consistently. We recommend getting the services of an SEO company in Dubai to post valuable content on your website every day.

2). Get Links from Your Manufacturer

Another great way to get backlinks for your online shopping website is to contact your manufacturers, suppliers, or wholesaler, and this is one of the easiest ways to build a backlink. Manufacturers tend to have older domains that have more authority and higher ranking, so asking them for a backlink will boost organic traffic to your online platform.

You reach out to your manufacturer and ask them to link your website as a retailer of the products or link your business to the companies they work with. Your manufacturer may not be open to the idea, so make sure to have a reputable website with valuable content before reaching out to them, so they will be more inclined to link out to you.

3). Leverage Celebrities and Influencers

To boost your domain authority, seek out influencers, bloggers, creators, and social media celebrities, and interview them. Post content on your ecommerce website, let them know about it and ask them to share the content in their social circles, followers, and even their own website. This is a great way to build quality backlinks for ecommerce portal and tap into their traffic.

The trick behind this is to be persistent in every way possible. When you reach out to the influencers, make sure to follow up because they might get a lot of requests every day. The more persistent you are, the more likely they will be to talk to you about your content.

But don’t get disheartened if they aren’t getting back to you. When they post your content on social media, your website will get organic referral traffic with quality backlinks.

4). Guest Posting

One of the most valuable and authentic ways to build backlinks for your online shopping store is by posting content on someone else’s blog and getting a link back to your e-commerce SEO project. Another great feature about guest posting is that you can add contextual links to your site throughout the content. By posting quality content on other blogs, you tap into their subscribers and audience, which is great for boosting traffic.

However, guest posting is not always easy because you need to build a portfolio before approaching other blogs to display your content. Your best strategy is to approach an SEO company that offers content writing services to offer engaging content to other blogs for posting and getting backlinks. Other blogs will be more receptive to your request if they can see that you will offer content that their audience will love.

5). Product Reviews

If you have launched a new summer collection and would link to promote it online, the best way to do that is to get influencers, bloggers and other websites to review your products. This will not only get you tons of backlinks but also feature your products in front of a broad audience and thus increase conversion.

According to the search engine ranking system, product reviews are very useful and have high ranking backlink authority for various reasons. They have optimal link placement within the post and high link relevancy. As we recommended for guest posting, make sure your website has relevant content and fact-based data before reaching out to other websites to review your products.

Generate High-Quality BackLinks for Building Authority!

These are the top five best and simple ways to build backlinks for your ecommerce website. Make sure to try all these methods and see what works best for your business. Building backlinks is a long term phenomenon and takes time to yield results gradually, so be diligent about building ecommerce backlinks over time. But first, start working on your website content and beautiful website design before reaching out to other platforms for collaboration.

Always aim for the quality of the backlinks, not the quantity! 

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