Ecommerce Website SEO: 7 Best Strategies to Boost Conversion
07 July 2020

Visibility in search engines is one of the most important success factors for online stores. If you want to sell your products online, you need to be easily found by the user. For greater visibility, your e-commerce website needs to rank among the top of Google SERPs.

However, failing to reach your audience is a frustrating thing, especially when you have an awe-inspirational ecommerce website.

Now the question is; How to rank your e-commerce store on the search engine? The answer is a good SEO strategy. SEO helps your ecommerce website rank higher in the SERPs by attracting more traffic to your site. The more traffic you achieve, the higher the chances of conversions. 

7 Important Ecommerce Website SEO Tips for Increasing Traffic and Conversion

Below are some of the most fundamental SEO tips for maintaining and acquiring higher visibility of your store on search engines. These seven ecommerce website SEO strategies will help you optimize your online store and boost your sales.

1). Design Landing Pages with Unique a title and Descriptions

It is imperative to look for ecommerce web design inspiration while getting your store online. Don’t forget to focus on making the landing pages unique and precise.

Web page titles and descriptions are an essential element of your website if you wish to rank higher on search engines. It should include specific keywords related to the content of your page. It goes for a blog post or a product page for a pair of sunglasses.

Each meta title and description must be unique to help search engines understand what your webpage is about and place you in search results. It is suggested to make sure the title is of 60 characters, and the description tag is of 158-160 characters.

Following is an excellent example of successful websites having unique meta-tags for multiple pages:

ecommerce solutions

web design

Web Development

If you have a lot of pages adding separate keywords can be time-consuming. So, make sure to consult with an SEO services company to avoid duplicate content and help you rank on search engines.

2). Remove Duplicate Content from your Online Store

Duplicate content can be a disaster if identified by search engines like Google, Bing, Yahoo, etc. The second tip is to remove all the duplicate content from your website. Duplicate content here refers to the text that is a similar or exact copy of the text on another page, either on your own website or someone else’s.

Internal duplication is somewhat tolerable. However, external duplication means you have copied text on your web page from another website. Thus, duplicate content has adverse effects on your SERPs ranking. In the case of duplicated content, your online store could also be penalized by a search engine.

The good news is that you can fix this problem and improve your search engine ranking. You can use tools like Copyscape to check plagiarism and make sure all your content is 100% unique. You can also consult with an e-commerce solutions company in Dubai to ensure plagiarism-free content for your website with a neat design.

3). Optimize your Product Images

Image optimization is an essential component of any e-commerce store. This is one of the most recommended SEO strategies, and a means to improve ranking and presence on search engines like Google. Alt tags help search engines in understanding the image on your website and placing it under search results.

All images of the products in your store must include proper Alt tags with specific keywords. Why is this important? Because if someone is searching for pictures of black heels, images from your site will have a higher chance to appear on Google images if your photos of the black heels have a good description and Alt tags.

Apart from Alt tags, you must optimize the quality of the images on your website too. However, high quality comes with huge sizes ranging to hundreds of megabytes. Therefore, you must compress large media files on your website without hampering the quality of the images.

This is also important to make sure your site loads faster. Therefore, image optimization helps to get better visibility and improves the loading speed of your website. So, it would help if you learned to optimize images for higher rankings in Google.   

4). Build High-quality Backlinks to your Store

Quality backlinks are necessary to get organic traffic to your online platforms; however, it is very tricky to acquire. If you want to enhance website traffic, quality backlinks are a must. Backlinks, along with content and technical SEO, are the holy triangle of SEO.

One way to build high-quality backlinks to your e-commerce website is to create online profiles on multiple platforms like Amazon, Yelp, Alibaba, etc. This will yield quality targeted traffic and strong backlinks that will boost the visibility of your website. Do consult an SEO expert to ensure there are links that may harm your ranking.

5). Link Product Pages from Home Page

One of the most common mistakes made by online store owners is not linking product/ collection pages from the home page. This leads to navigational issues for the users, ultimately resulting in high bounce rates.

Your home page is the most powerful page on your whole website. Clear navigational links on the homepage, make it easier for customers to move around your shop and discover your products. As a result of not creating internal links, most of your product pages are hidden deep in the website, making it impossible for visitors to find. Therefore, make sure all your important collection pages are reachable from your homepage. 

6). Domain Canonicalization

Canonicalization means declaring that one page is the original version of a particular thing when there are multiple pages of the same thing. Similarly, a canonical tag, also known as “rel canonical” is a way of informing search engines that a URL is a master copy of your website’s product page. It prevents duplicated content to appear on multiple URLs.

For example, if one style of the pen comes in different colors and you have a page for each shade, you must use a Canonical tag for a primary version. This is important for ecommerce website SEO because your product descriptions will be almost identical, which might lead to duplicate content problems. Thus, using these tags is a way of telling search engines that “ignore all other identical pages; this is the main URL.”

7). Technical SEO is MANDATORY!

Last but not least, technical SEO is MANDATORY for your e-commerce platform. Technical SEO refers to Search Engine Optimization activities that do not include the content part.

When it comes to technical SEO, we recommend getting professional help from an SEO company in Dubai to ensure following search engine guidelines:

  • Updating Robots.txt file to make it easier for search bots to crawl the site.

  • Creating an account on Google Search Console to verify ownership.

  • Creating Google Analytics

  • Validating CSS and HTML

  • Correcting any redirecting issues and crawl errors

  • Updating the site sitemap.xml file and adding it to the Google Search Console.

Increase your Ecommerce Conversion with Best SEO Practices

These are some of the highly recommended tips that may not include everything about e-commerce SEO, but following these will definitely keep you ahead of your competitors. So, your website will experience a significant increase in organic traffic from search engines.

If you want to sell your products online, your online store needs to be easily found by the customers. This means appearing in top Google SERPs. This is where a strong ecommerce SEO can help you.

Want to maintain your presence on your business online? Feel free to start a project today