“The goal as a company is to have customer service that is not just the best but legendary.”(Sam Walton)
One of the recent research conducted revealed that of all the eCommerce sales of U.S.A, 30% of it is received via mobile usage. This is the reason why you should necessarily understand by now that why a mobile eCommerce website is not only vital in terms of online business and therefore it shouldn’t be neglected at any cost.
Focus
To make the most of the conversion rate, you should be focused on your website cent per cent. Even minor of distraction can make you lose many of your vital future customers. Therefore, invigilating your website 24*7 is one of the tactics to boost your conversion rate for good.
Tips to boost conversion
Below is a list of certain tips to boost a websites’ conversion rate via mobile website. And implementation of any of the below tips will definitely pave the way for paths of improved conversion and improved sales for your business and brand.
· Customer needs
Customer usually visits your websites for two reasons either for browsing your website or for buying a product. Therefore, a website should be designed serving for these two purposes for fulfilling the customer’s needs.
· Navigation matters
Navigation is one of the most vital component of user experience and if the navigation of the website is poor and of relatively below the borderline quality then your website is destined to lose customers. Therefore, never to overlook the navigation of your website!
· Larger images and larger text
As, the mobile screens are relatively smaller than the pc or desktop screen, therefore the mobile website content should have larger images and larger text so as to make the clicking and buying process much easy for the consumer.
· Speed of the website
Speed of the website is also one of the vital components of user experience. Make sure the website speed should be pretty fast to ensure healthy conversion rate. As the mobile users are much easily agitated than desktop users, therefore to retain the attention of mobile users it is essentially preferred to develop such a website whose speed is much enhanced.
“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” (Ross Perot)
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