How to Maintain a Website
There are more than many responsibilities that one may have if one owns a website or a blog. One simply cannot follow the approach of uploading stuff and forget about it. Maintenance on regular intervals would be required if the aim is to stay alive in the online competition. This frequency of updating things and maintaining them on regular intervals may amplify if the markets in which one is operating are associated with a chic and roaring city like Dubai.
Why maintaining a website is so important?
Regular maintenance makes your website functionality smoother. You will not be facing situations where customers may be disgruntled because they may have come across that didn’t work for them just because it was a broken link.
Potential and long standing visitors will often visit your website just to look for new arrivals; therefore you must offer them with elite, exciting and trendy products, services, information and features. In addition, the website is normally prone to threats of hackers’ attacks. A complete maintenance approach and elite programs may enable one to avoid such threats just by keeping things up to date.
Maintenance practices are not centered on one area specifically; tasks performed may be broader and whole in nature. It may be you who may carry out these changes yourself or may get in touch with website maintenance Dubai based specialists.
Some latest trends and updates for websites:
Ask a question from yourself, if you visit a website that has never been updated or updated rarely, what is going to be your reaction, i.e. would you feel comfortable and continue with the hunt that brought you to that particular website? The answer definitely is going to be a ‘NO’. Why shall your blog or website be unattended then?
Content for Website:
Content for the website may comprise of images, written text, paid or free downloads, typographies and videos etc. you may use anything that is relevant and may drag the attention of new visitors and transform them into potential clients. You may consider the following ideas:
Updating products is a crucial activity, especially if your website has an ecommerce setup and performs as an online store.
- You may need to announce or add new products frequently.
- You should not forget to update the navigation plan, i.e. when you add a product or service, you must add a page for them and add it to the sitemap immediately.
- If it is a blog that you own then it may have a sidebar for navigation which means any updates added by you will be updated in that area, so, it won’t matter a lot as the visitors will see those changes immediately irrespective of the page on which they may land.
- If you have planned to exclude or discontinue some products, a good practice would be to announce the new products that would be replacing them on the side navigation bar.
- Changes in rates might something that may require an announcement too as this may help in spurring rush sales too.
News bulletin for the company:
Has someone mentioned you in a newspaper article? A review may be about your website or products; this practice from them is known as social proof and helps you in showing off to your website visitors by sharing with them what others have to say about your website, its products and services.
You may also feel the need of introducing the new size of your team now that you have seen some growth in the industry.
Giving out freebies, going for a giveaway or contesting from time to time can be classified as a good approach because this creates a great buzz about the ongoing sales and promotions that may be taking place on your website.
Updating outdated content shall, therefore, be always on your website maintenance to do list. This approach will send a strong message to your visitors that you hold an unshakable grip on the subject.
There are times where one may be out of budgets at the time of website creation and this may result in forcing one to turn down the idea of some products or services at that time and at later stages the budgets may be back to the desired levels and may allow one to afford the inclusions of those products and services that were leftover.
A frequent checking approach may enable you to see if there is space or room for improvement, perhaps you may add some of those items that were left out previously. It may also be some feedback from your clients which may require prompt action and implementation.
- Fixing a broken link that may have been reported.
- Adding a ‘blog’ to your website in case it does not have one.
- Subscription to social media channels that might have been done by you lately would require addition social buttons and relevant links to those social profiles.
- How about adding an ‘FAQ’ section as that may help in brings down the volume of emails and phone calls with these frequent and identical questions. You might as well jot them down and place them on your website.
Frequent Website Maintenance duties
There are some frequent maintenance duties for websites that shall be performed by you regularly. To start with, you may perform these duties on a monthly basis:
Make a back up:
This something that shall be done without gaps and regularly, especially if you own an online store with an ecommerce element that is set in place. Incidents of all sorts happen, only those will not be bothered who maintains regular backups while others may panic.
Website Outages Monitoring:
If you would like to be the first to know when your site went down or crashed temporarily, rather than someone else sending you an email informing you that your website is not working then you might as well install smart tools like SiteUp. It regularly tracks your website up and downtime and sends you a notification so that you can take necessary actions.
Domain Registration Information Check:
Do not forget and keep a close look on your domain’s expiry dates, you may check this information with the help of service providers like WHOIS. You must also ensure that WHOIS.com is showing right and accurate information about your business, i.e. your business name, address and other relevant data associated with your business website.
Speed test of your Website:
This is one important task that you must perform regularly; you will need to check the download speed of your website. Visitors will always be short of time, if they realized that your website is slow in efficiency and speed they will simply pop out because the word ‘wait’ will always be missing in their dictionary. So, avoid this trend and tendency if your goal is to rule Dubai markets.
You may have not left any link unattended at the time of deployment however with the passage of time when changes are made, some links may get disturbed and they may break. Frequent checks may cap this gap for you within no time. Try to find broken links and get them fixed at your earliest.
If you are using third party software and ecommerce software i.e. Joomla, OpenCart and WordPress etc, then you must not forget that this software tend to update on regular basis. This may affect your website’s functionality or performance. You must, therefore, keep a close check on these updates and must shape things accordingly in order to ensure smoother proceedings.
Analyzing Your Stats
You must focus on this area of analyzing your website stats when checking out the sales stats, good website stats are going to ensure excellent sales stat, don’t forget that sweet connection.
Visitors’ Traffic Stats
Going through your web server stats will show the status of visitors’ traffic. Most of the hosting services are backed with this feature, however, if yours is missing out on this, then you might as well get one installed. AWSTATS is one good tool that may help you in monitoring the traffic of visitors and their origins; it in addition will provide you with the following information:
- Entry and exit pages (pages on which the user landed and pages from which they popped out)
- Total time spent by them on your website
- Bounce back rate associated with your traffic
- What were the sources from which there were referred (referring sites)?
- What number of visitors visited from which part of the world?
- What were the phrases or keywords used by them?
Another approach or tool that can be utilized is Google analytics however it may not be as complete as the stats program that is available on the server on which your website is hosted.
A good example here would be hot-linking (linked directly to your website images), it is not covered by Google analytics, while the stats tool offered by your hosting provider may provide you with an in-depth and complete picture. It shows that who are the users that may be stealing your reports, PDFs, content and images without obtaining permission from you and this allows you to stop those hotlinks from doing so.
Search Engine Optimization Results:
Where are your core phrases or keywords standing when it comes to ranks on major search engines? If you have been optimizing them for few months so as to get them on the first page then perhaps it may be the right time to revise some of the content and update it with the latest version of products and services that are being offered on your website.
Status or Repute Management
Google Alerts will perform this task of monitoring your website name, your brand, your name, the content on the website in a better way than any other tool. You will be aware that who is talking about you, your products and services and website. It ultimately will offer you an opportunity to join the conversation. Appreciate those who have brought your attention to the problem that may be associated with your website. Thank all those who have been praising and advocating your brand regularly.
You may also track your website URL with the help of Google Alerts in the following ways:
- You may learn who is connected or linking to your website and you appreciate and thank them for this.
- You can prohibit the utilization of your content that is missing your consent.
While carrying out these website maintenance tasks, you will definitely be learning a lot. However, if you are not confident about your skills and classify yourself as a layman then you might as well get in touch with those that are experts and specialists in the field of website maintenance Dubai based services.
Contact us for more information.