How to Promote Your Blog to Boost Organic Traffic?‎
27 Aug 2020

When you write a piece of a great and winning blog post and finally publish it on your online platform, you feel like your content marketing is complete. But the reality is far from it. Generating great content is only one part of your blog; the next big thing is working on your blog promotion and boost organic traffic. Blogging mostly seems like it is writing and publishing articles. However, blog promotion is just as important as posting content. When you are uploading high-quality content on your blog for readers, you cannot just assume that they will magically find their way to your blog/ website. You must promote your blog to drive traffic and be seen and widely consumed!

To help you promote your blog, we have shortlisted seven highly recommended blog promotion ideas that you need for your blog to take off. Don’t worry; these tips work for any kind of blog be-it a blog for SaaS, e-commerce stores, web design, and even personal blogs.

Top 7 Strategies to Promote your Blog to Boost Traffic

If you have just posted a brand-new blog post on your website but don’t know how to promote it, then don’t worry. We have got you covered. Here are seven simple ideas and tips to help you promote your content online and boost organic traffic to your blog.

1. Run Social Media Ads

While most people are more interested in “tips to promote content for free” because they don’t want to spend any money on promotion, but what they fail to realize is that not paying with money means, you are paying with time. It’s your choice whether you want to get traffic from “free methods” or spend some money and get quality traffic from social media ads.

You can use social media platforms like Facebook to get both organic and paid promotions to attract traffic to your website. Social media is a very strong platform when it comes to promoting your blog because it is one of the primary ways for the viewers to find online content by using hashtags. Therefore, you need a strong social media promotion strategy for your blog.

2. Create Winning Content

In order to stand out from millions of blogs online, you need to create a winning piece of content with a perfect blend of emotions, value, and logic. It has to something that can impress the reader and spark emotion and feelings in them, and they will talk about your posts everywhere!

There is no trick when it comes to writing content. For example, suppose you want people to talk about your e-commerce blog. In that case, all you need to do is publish useful and informative content on your blog your products and use these ecommerce SEO strategies and viola you will rank on Google!

But what is “amazing content” anyway?

There is no definitive answer to that question. However, I can tell you this, that reshaping the same content that you see on other blog posts or websites will not get you far. Create something new and unique or provide a solution to a question that has not been answered online, and the results will amaze you!

Take your time and do something that no one has done before.

3. Adopt On-Page SEO Practices

One of the most overlooked ways to ensure that readers find your content via search engines is by adopting on-page SEO practices. Its main aim is to optimize the website to rank higher on SERPs. One way to do that is to target one primary keyword on each page and optimize your website by using on-page SEO practices. Instead of DIY, consider hiring the SEO services of a reputable company like Spiral Click. Here are some of the simple on-page SEO tips:

  • Use XML sitemap and RSS Feeds

  • Understand the power of a featured snippet

  • Keep a logical URL structure

  • Improve the on-site user experience   

4. Active Guest Posts

Another way to promote your blog is by guest posting on other blogs. It may seem weird at first, but you can promote your blog by publishing guest posts on other sites with a wide and different audience. Hence, when you publish posts on other websites, you tap into their existing followers and audience.

Guest posting is a great way to build new relationships with a new audience and drive organic traffic back to your blog. But during guest posting, always make sure to include a link back to your website. Do consider consulting an SEO services company such as Spiral Click for guest blogging opportunities in all the good places to promote your blog.

5.Target Popular Search Keywords

One of the most common ways readers look for content is through search engines. They search for a topic or work on search engines like Google to find the relevant content. Hence, to draw the reader to your content, do a keyword search, and see what people are searching for. What are the trendiest topic and hot searches of the day? Create content to target such keywords.

Here are a few tips to keep in mind when targeting keywords:

  • Look for keywords you are already ranking for.

  • See keywords that your competitors are ranking for and target those keywords.

  • Use longtail keywords that have less competition.

Here are our top recommended chrome extensions for keyword search you must use for blog promotion:

  1. TextOptimizer

  2. SEOStack Keyword Tool

  3. Keyword Surfer

  4. Keywords Everywhere

  5. Google Trends

6. Promote to New Audience

One of the most common mistakes website owners commit is promoting their content to their existing audience. If you are only promoting your content to your existing readers, you won’t go far!

There are many ways to enlarge your audience and expose your content to more people online, such as social media platforms, as discussed above. You must be thinking what the harm in sharing your content with a list of existing audiences and subscribers is. Well, to simply put it, you are bringing the same people back to your blog again and again!

Promoting to a new audience can help you improve the open and click-through rates of your websites. Use multiple social media platforms to share snippets and key takeaways from your blog post and share them as stand-alone tweets with a backlink. This will surely drive traffic back to your blog.

7. Leverage the Power of Online Influencers

Last but not least, one of the ways to drastically increase your website’s visibility is by using powerful influencers with huge social media following to promote your blog. These influencers can be social media celebrities, writers, and even other blogs that already have a large number of followers. This is a great opportunity because these outlets already have readers who actively engage online.

You can leverage the power of online influencers in different ways. For example:

  • Invite influencers (writers, social media influencers) to post something on your blog and share it with their audience. It will increase traffic to your website.

  • Ask social media celebrities to share your content on their social media networks and platforms like Facebook, Twitter, and Instagram, etc. These influencers have millions of followers that would drive traffic to your site.

  • Reach out to authoritative websites and see if they are interested in covering your high-quality and unique content. If your content is good enough, other sites will write about it and link back to it.

  • Return the favor when reaching out to influencers. Offer to write for their blog or promote their work, so it is mutually beneficial.

Promote Your Blog and Attract Readers!

Writing may seem like the most important part of blogging, but creating content is just the beginning of the process. To make sure your readers find and love your content, you need to promote your blog and put effort into its SEO. There are some of the tips to help you in blog promotion for increased organic traffic and boosting SEO.

Always remember, when it comes to blogging, consistency is the key. You need consistent content and promotion to push your blog and rank it top of SERPs. So, are you ready to improve the SEO of your blog and attract viewers!